Mellah, HakimaMatouk, Fatma Zohra2015-05-042015-05-042015-05-19http://dl.cerist.dz/handle/CERIST/735The present work emphasizes three representative aspects of ICT such as the media, modalities and modes, and meet the following requirements: -Understanding how product suppliers, also considered as companies business managers, adapt to ICT -Integrating user preferences in choosing the proper interaction mode -Showing the social networks effect in promoting products to assure best sells -Proposing a solution that supports the way in which ICT will be pretty well used to represent and express the user's need -Projecting or specifying the proposed solution to the Arab world -Presenting a case of actual study, limited to one job categoryprovideradaptationICTenterpriseTowards a framework, for adapting information and communication technologies to enterprise providers, to promote their productsنحو مسايرة التحولات التى شهدها مجال تكنولوجيا المعلومات والإتصالات من أجل ترويج الشاركات المزّودة لمنتجاتهاConference paper