Several watermarking methods have been applied to the newest video codec H.264/AVC to satisfy different applications such as authentication, tamper proof and copyright protection. Our objective through this paper is to present a comparative study between watermarking methods based on the quantized (Q) DCT coefficients and those based on the intra prediction of the 4x4 luma blocks, in terms of embedding capacity, video quality and bitrate. The use of intra prediction modes is motivating because it is possible to embed a relatively high embedding capacity while preserving the video quality; however it seems difficult to maintain the bitrate. In this paper we show that the Intra prediction based method outperforms the QDCT based method using the same codec configuration.