Towards a framework, for adapting information and communication technologies to enterprise providers, to promote their products

Abstract

The present work emphasizes three representative aspects of ICT such as the media, modalities and modes, and meet the following requirements: -Understanding how product suppliers, also considered as companies business managers, adapt to ICT -Integrating user preferences in choosing the proper interaction mode -Showing the social networks effect in promoting products to assure best sells -Proposing a solution that supports the way in which ICT will be pretty well used to represent and express the user's need -Projecting or specifying the proposed solution to the Arab world -Presenting a case of actual study, limited to one job category